Looking for a branding or marketing strategy in St. John’s? Whether marketing to your neighbourhood or internationally, before you invest in a professional website design or new brochures or tradeshow booths or billboards, it is important to have insights into what is most likely to generate results. It is time to ask some serious questions, and get some dependable answers.
What can a marketing strategy or branding strategy do for you?
Whatever your situation or market, there are almost certainly lots of competitors out there, and a few of them are already well loved by the companies or people you want to reach. Add the fact that the key decision-makers you are targeting have never heard of you, or they may know you but are quite happy without you. So how do you get them to not only see but love you over your competitors?
Whether you’re after a business-to-consumer (B2C) or business-to-business (B2B) market, a branding and marketing strategy can pinpoint the markets you’re after, create a checklist of the steps you’ll need to make in order to stand out from your competition, and the resources you’ll need to get it all done.
Marketing Framework or a full Marketing Strategy?
Some companies make the mistake of thinking they cannot afford a marketing strategy. Trying to save that money can be costly. A targeted branding or marketing strategy will actually protect rather than increase your investment by showing you which decisions and expenditures to make, and which ones to avoid. You will get a marketing strategy customized to your company’s precise needs and resources.
But yes, unfortunately, some companies or organizations simply do not have the budget for a full-blown strategy. In those cases, we offer a marketing framework, which might best be thought of as an overview of your marketing direction. We do all that we can to provide insight at about half the cost of a full-blown strategy. It’s not ideal, but sometimes circumstances are just not ideal either. This gives you your best shot at moving forward with purpose and direction. Ask us for details.
Lorne Pike & Associates has provided marketing frameworks, analyses, and strategies for leading businesses, tourism attractions, Canadian export marketing companies, entire industry associations, and government. Whether you have the resources for a full marketing strategy or not, we’ll help you market with strategic vision.
Export Marketing and Sales
If you are ready to enter new markets but lack the export marketing expertise or sales team, we’re here for you. We can work with you to create an export sales strategy and system to make the most of your opportunities and resources. We can guide you toward selling or distribution options, whether it be an in-market contact, a Value-Added Reseller (VAR), or some other arrangement. Our marketing strategies research your competitors, markets, business environment, and your own offering and capabilities.
The resulting document details the tactics that will maximize your chances of success. Getting that insight on paper or PDF is a huge step forward, but it’s still just a step. In some cases we can also provide direct sales expertise, actually representing your company in the marketplace. We have established B2B marketing and sales networks in Newfoundland and Labrador as well as Massachusetts, New York, New Jersey, Washington DC, Pennsylvania, Virginia, North Carolina, Georgia, Florida, and other markets. When you need to reach out with your marketing and sales programs, start by reaching out to us!
Space is limited.
Due to the intense focus and time needed to develop a branding strategy or marketing strategy, we generally work with only a few strategic clients at a time. The trust that each company places in us is sacred, and if we break it, then we all lose. So for our sales markets we take the time to get to know each other well, making sure we share the vision and business philosophies needed to build a long-term relationship. Sound like dating? Yah, it pretty much is. We even facilitate on a first date.
Even in the most prosperous of times and conditions, marketing, sales and export marketing demand the very best of any organization. Tackling new markets with anything less than that is not likely to generate the results you want. Ready for some B2B marketing and sales successes? Click the Request a Quote button, call a number below, or email us to revitalize your sales. Opportunities are standing by.