Archives for May 2011

The Reference Letter of Death

A star employee was applying for another job, and wanted a reference letter to help him get it. He wanted me to know up front, so I would be inconvenienced as little as possible. Good man. But now I needed to be one too. Here’s what I wrote.

“His strategy and sales work got us into the doors of some top-name companies.”

“Lorne wrote our marketing strategy and then represented our brand-new company, which had no initial reputation, contacts or networks, in extremely competitive new markets across the US. His strategy and sales work got us into the doors of some top-name companies.

“We also found real value in Lorne’s design work on our brochure and Web site. Several prospects told us that we had a lot more credibility than they would have expected from a start-up, thanks to those presentations.”

— Ken Hann, Tacamor, Placentia, NL, Canada

The Reference Letter of Death

About Us

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St. John’s, NL

Saskatoon, SK

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