A marketing campaign raising ethical questions? Hard to imagine, isn’t it? Marketing has a long history of pushing the limits of our comfort zones, and that’s great in many cases. It’s good to shake up assumptions and make us reevaluate limitations or boundaries we may have long accepted. Apple did this repeatedly, starting with their […]
Archives for December 2011
Why you haven’t gone viral. And why you won’t.
“We’ve got a viral marketing strategy. We’ll get our message out there in the marketplace and make it go viral, and then we’ll build on that.” I don’t like to shoot down client’s “strategies,” but I wouldn’t be much of a social media consultant if I let comments like those go unchallenged. For most companies, […]
Social media for Newfoundland and Labrador companies
Social media can give Newfoundland and Labrador companies a world of new opportunity. Marketing strategies have stated for as far back as any of us can remember that the key to long-term success is the building of stable relationships. People like to buy from people they like. Companies like to buy from companies that not […]
Getting started on Twitter: The basic terms.
You’ve been hearing about social media. You’ve caught on to Facebook, but Twitter is still a mystery. Is it really worth checking out? You may have even gone to Twitter.com and poked around. Looked pretty dumb. Nothing going on, and no obvious way to make things happen. What is this stuff? While Twitter can indeed […]
Should SEO be YOUR main marketing channel?
Interesting survey results were released this week by MerchantCircle and Reply.com. Some 2,500 small businesses in the United States were asked which marketing vehicle they would choose if they could pick only one to promote their businesses. The winner? Search engine optimization. In fact, I admit to being surprised by how easily it beat everything […]
Why social media isn’t getting you a job.
Social media is useless for finding work. I’ve spent days and days on Twitter trying to talk to all sorts of people, and they either don’t answer or just don’t want to help. I’ve had my resume up on LinkedIn for months, and not one person has even asked for an interview. Social media can […]