Forbes Magazine unveiled its list of The Top 50 Social Media Power Influencers just a few days ago. I find these lists worth reading for a few reasons. First and most obviously, it’s interesting to see how the industry changes from one year to the next. What new faces are there? Who is rising? Who […]
Archives for January 2012
Should Leonard Cohen write your next blog post?
Hallelujah! Imagine if one of the most gifted poets and songwriters of our time were to drop by to help you craft a few words. Together you’d wring emotions out of a weary soul, warm up some long-forgotten heartsong, and write a post poetic and inspiring beyond anything you ever knew you had hidden inside. […]
Media training can help make your company a good news story.
When companies or organizations ask me about media training, they’ll sometimes say they need help getting the media off their backs. I can hear the frustration in their voices. “The media is twisting the facts,” they say, “And we need to know how to make things better. A lot better. Now!” Every time — yes, […]
Is creativity getting old? Or are you?
I read an interview with Steven Spielberg years ago that asked the reason for his incredible success. His reply was surprisingly simple: he had never lost his sense of childlike wonder. He could still be excited by a haunted house or thrilled by the idea of a dinosaur. If hanging on to our childhood is […]
Avoiding Facebook’s new timeline? Your time’s almost up!
If you’re on Facebook — hmmm, does that leave anyone out? — you’re already familiar with the new “timeline” feature. Love it or hate it? Using it already, or avoiding it like the plague? No matter what you think of it, your option of whether or not to use it will soon be history. Facebook […]
Five ways to market with blogging and social media.
Sales are built on trust and relationships. If we believe something does what we want and the price is right, we’ll buy it. On the other hand, if we don’t think the ingredients are safe or we just don’t believe it’s going to work, we won’t buy. And if we don’t like or trust the […]