Ever sat entranced by someone who really knew what she was saying? Someone who didn’t stumble for the right words or sound like they weren’t sure where they were taking you? Someone who had a clear focus and knew every step between where you were and where you needed to be? Those moments are magical, […]
Romanian chocolate bar raises American flag and ethical questions.
A marketing campaign raising ethical questions? Hard to imagine, isn’t it? Marketing has a long history of pushing the limits of our comfort zones, and that’s great in many cases. It’s good to shake up assumptions and make us reevaluate limitations or boundaries we may have long accepted. Apple did this repeatedly, starting with their […]
Should SEO be YOUR main marketing channel?
Interesting survey results were released this week by MerchantCircle and Reply.com. Some 2,500 small businesses in the United States were asked which marketing vehicle they would choose if they could pick only one to promote their businesses. The winner? Search engine optimization. In fact, I admit to being surprised by how easily it beat everything […]
Advertising Hall of Horrors (Part 3)
Good eeeevening… Creeping ever closer to Halloween, we welcome you to have a seat as we present our third edition of the Advertising Hall of Horrors. In case you missed them, here are Part 1 and Part 2 in the series. Now, pull your chair closer to the fire. Would you like a cigarette? No? […]
Advertising Hall of Horrors (Part 2)
The 40s, 50s and 60s were days of homes with white picket fences and happy families with 2.4 kids. But it was a disturbing world by many of today’s standards, as we see in the ads of those days.
Advertising Hall of Horrors (Part 1)
Every now and then, I come across an ad so weird or even disturbing that my first reaction is to just shake my head and think I need to find another line of work. While some of these may be funny, some are far from from it.