You’re planning or maybe updating your Website design, and you want it to be great. Not just look great, but be great at bringing in new business, or raising awareness of your big issue, or helping you accomplish whatever your primary objective is. Ummm… you do know what your Website’s primary objective is, right? Here are […]
Does your company need social media?
A lot of people have been talking about social media for quite a while now. You keep hearing about Twitter and LinkedIn. You may have your own Facebook account, and even browsed through Pinterest. You can see how some of it would be interesting. But still, is there anything in all of that stuff for […]
What’s Love got to do with Blogging?
Are you in love? In a serious, long-term relationship? Tough, ain’t it! You’re either nodding your heart in agreement or completely offended by that comment. Of course it’s not tough when it’s going well. Nothing on Earth could possibly be sweeter than being in love and being loved in return. But hey, the truth is […]
Writing lesson for bloggers: two great Super Bowl stories.
In the locker rooms and stadium hallways after yesterday’s Super Bowl, some stirring stories were being told. The triumphant New York Giants were exultant after another heart-stopping comeback. It was elation beyond words. In the locker room of the New England Patriots, the air was so thick with defeat that words could scarcely be pushed […]
Should Leonard Cohen write your next blog post?
Hallelujah! Imagine if one of the most gifted poets and songwriters of our time were to drop by to help you craft a few words. Together you’d wring emotions out of a weary soul, warm up some long-forgotten heartsong, and write a post poetic and inspiring beyond anything you ever knew you had hidden inside. […]
Five ways to market with blogging and social media.
Sales are built on trust and relationships. If we believe something does what we want and the price is right, we’ll buy it. On the other hand, if we don’t think the ingredients are safe or we just don’t believe it’s going to work, we won’t buy. And if we don’t like or trust the […]