A marketing campaign raising ethical questions? Hard to imagine, isn’t it? Marketing has a long history of pushing the limits of our comfort zones, and that’s great in many cases. It’s good to shake up assumptions and make us reevaluate limitations or boundaries we may have long accepted. Apple did this repeatedly, starting with their […]
The Reference Letter of Death
A star employee was applying for another job, and wanted a reference letter to help him get it. He wanted me to know up front, so I would be inconvenienced as little as possible. Good man. But now I needed to be one too. Here’s what I wrote.
You can help women entrepreneurs change the world
The focus of PikeSPeak is generally to pass along something that can help you make the most of your communications, whether online or “in the real world.” This time though, especially in light of today being the 100th International Women’s Day, I’d like to look at an online way you can help others make the most of […]
You are your own company. How’s that working for you?
Whether you’ve ever thought of it or not, you’re a company. You compete to get almost everything in your life. So what skill would make the biggest difference to your career path, or even to your personal relationships?
The Dark Side of Public Relations
Public relations is suffering from bad PR. The industry is seen as the corporate vehicle for hiding the truth, and somehow wringing good news from bad. Have an oil spill? Did a patient die on the operating table? Did the chairman have an affair with an assistant? No problem… call in the PR team. It […]