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in St. John's & Saskatoon | Lorne Pike & Assoc

in St. John's & Saskatoon | Lorne Pike & Assoc

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Public relations

Top 50 Social Media Power Influencers. Who’s yours?

Forbes Magazine unveiled its list of The Top 50 Social Media Power Influencers just a few days ago. I find these lists worth reading for a few reasons. First and most obviously, it’s interesting to see how the industry changes from one year to the next. What new faces are there? Who is rising? Who […]

Media training can help make your company a good news story.

When companies or organizations ask me about media training, they’ll sometimes say they need help getting the media off their backs. I can hear the frustration in their voices. “The media is twisting the facts,” they say, “And we need to know how to make things better. A lot better. Now!” Every  time — yes, […]

The Reference Letter of Death

A star employee was applying for another job, and wanted a reference letter to help him get it. He wanted me to know up front, so I would be inconvenienced as little as possible. Good man. But now I needed to be one too. Here’s what I wrote.

How much better would they have emerged if they had insisted on honesty from the very beginning?

The Dark Side of Public Relations

Public relations is suffering from bad PR. The industry is seen as the corporate vehicle for hiding the truth, and somehow wringing good news from bad. Have an oil spill? Did a patient die on the operating table? Did the chairman have an affair with an assistant? No problem… call in the PR team. It […]

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A few samples of what we do

Cabot Ford Lincoln

Kento Windows & Doors

Facilitator and Speaker

Hometel on Signal Hill

Interview Coach

Ocean Quest Spa

“straight-up, customer-focused person with incredible insight into the needs of his customers and the ideal solution for them.”


“When I first interacted with Lorne through email, I was so struck by his insight that I had simply had to meet him (and with my calendar, you have to really stand out to get on it that easily). I was glad we were able to connect. Lorne is a straight-up, customer-focused person with incredible insight into the needs of his customers and the ideal solution for them. He is incredibly transparent and honest – there is no “slick sales schtick” with this guy. Many people who reach a certain plateau assume they have everything they need and at that point, they stop growing – Lorne is the complete opposite of this.


“In addition to his sharp business acumen, his strong desire to network and collaborate and his positive outlook, he also puts his family as a priority. In my world, that puts him ahead of many people I work with and makes him someone that I WANT to work with. I prefer to surround myself with people of strong worth ethic and values and Lorne epitomizes this. I strongly recommend Lorne to anyone seeking a VERY sharp, customer-focused business guy who demonstrates honesty, integrity, transparency and respect for every person he comes in contact with.”

— Harry Tucker, Strategy Advisor, Calgary, AB, Canada

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When do you need a facilitator?

I lose weight. You get more productive.

How to recover when you’re blowing an interview

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About Us

Looking for a professional facilitator, innovative marketing consultant, website designer, or SEO and social media help? Need exceptional media training or interview coaching? We create solutions that deliver results.

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Here we are

St. John’s, NL

Office Space NL, Suite 123,
510 Topsail Road
St. John’s, NL, Canada, A1E 2C2
Toll-free: 1(888) 747-7453
Local:       1(709) 747-7453
info@lornepike.com

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Saskatoon, SK

Broadway Collective, 101-733 Broadway Avenue, Saskatoon, SK, Canada, S7N 1B3
Toll-free: 1(888) 747-7453
info@lornepike.com

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Want to make your marketing or communications more effective, with an industry expert who listens and cares? Let’s make that happen.

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