EDIT: Within a few minutes of publishing this post, I received some great input from contacts on LinkedIn and Google+, as well as by Skype, email and the comments below. Thanks to each of you! I have now updated this post to reflect your suggestions, rather than have two versions floating around. So while you […]
Small business
Five ways to market with blogging and social media.
Sales are built on trust and relationships. If we believe something does what we want and the price is right, we’ll buy it. On the other hand, if we don’t think the ingredients are safe or we just don’t believe it’s going to work, we won’t buy. And if we don’t like or trust the […]
SEO for Newfoundland and Labrador companies
Somewhere in St. John’s, a management team is wondering about search engine optimization. As they consider the coming year and their forays into new markets, some important questions rise up: Can SEO help them take their Newfoundland and Labrador (NL) company into global markets? Can their company that has until now only played on the […]
5 ways to make your New Year’s Resolutions stick!
I’m a fan of New Year’s Resolutions, whether for marketing a small business or being a Dad or just staying healthy. I like the idea of trying to be better. So it’s always a bit disappointing when the topic comes up, and 90% of the people in the room say they don’t even bother making […]
Your marketing sucks? Make sure it’s all your fault.
Like the rest of us, you probably hate to be blamed. For anything. If something goes wrong, you’re thinking “I didn’t do that!” That’s normal. But what’s easy to miss when there’s trouble is that it’s often best when it is your fault. Whether it’s in your website design or making Christmas dinner, being at […]
Why you haven’t gone viral. And why you won’t.
“We’ve got a viral marketing strategy. We’ll get our message out there in the marketplace and make it go viral, and then we’ll build on that.” I don’t like to shoot down client’s “strategies,” but I wouldn’t be much of a social media consultant if I let comments like those go unchallenged. For most companies, […]