I remember spilling a glass of water into a client’s lap once. We were eating at a restaurant in Miami, and my elbow nudged the end of a knife sitting by my plate. That knife then pushed my glass forward, which hit a plate in the middle of the table, and that moved a vase […]
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Marriage proposals, basketball, Lego and social media. A good idea?
There aren’t many moments in life more notable — and either more fantastically rewarding or mercilessly soul crushing — than the marriage proposal. It’s a time when you want everything to be just right, in the hope of getting the perfect answer. So the last thing anyone would ever want to do would be to […]
Romanian chocolate bar raises American flag and ethical questions.
A marketing campaign raising ethical questions? Hard to imagine, isn’t it? Marketing has a long history of pushing the limits of our comfort zones, and that’s great in many cases. It’s good to shake up assumptions and make us reevaluate limitations or boundaries we may have long accepted. Apple did this repeatedly, starting with their […]
Why you haven’t gone viral. And why you won’t.
“We’ve got a viral marketing strategy. We’ll get our message out there in the marketplace and make it go viral, and then we’ll build on that.” I don’t like to shoot down client’s “strategies,” but I wouldn’t be much of a social media consultant if I let comments like those go unchallenged. For most companies, […]