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Just-gotta-share YouTube videos: crazy inventions.

Herscher's Page Turner is gaining fans around the world thanks to social mediaI remember spilling a glass of water into a client’s lap once. We were eating at a restaurant in Miami, and my elbow nudged the end of a knife sitting by my plate. That knife then pushed my glass forward, which hit a plate in the middle of the table, and that moved a vase and then another plate in the middle that then knocked over my client’s full glass of water, pouring the contents directly into his lap. It was a moment of horror and embarrassment, but at the same time I kept thinking, “Woah, that was amazing!” Sorry, Tony, and thanks for being such a good sport. Truth be told, recreating that sequence of events would have been no small feat. It was just meant to happen.

Even that sequence fell far short of what Joseph Herscher created though with the superfantastic page turner that he invented. This machine’s got everything from strings and balls to a burning fuse and a Bunsen burner, tipping books, a vase, a computer, a hair dryer, and of course a hamster, to mention just a few of the pieces in this ingenious invention. Remember the game Mousetrap? It’s got nothing on the Herscher’s Page Turner!

Check it out, and be prepared to be amazed…

Herscher has another hit on his hands with his equally amazing Creme That Egg! invention. If you’ve ever sat for hours, wondering how you could crush your Cadbury Creme Egg, wonder no more. Herscher’s machine will handle it for you in less than two minutes and with only half a room of gadgetry, balls and tubing. It’s a wonder to behold…

These videos pay tribute to what a curious mind can do to create something truly different, and what YouTube and social media can do to take that results from that person’s room to a worldwide audience. Thanks to Charlie Tuna for highlighting Herscher’s inventions!

Think it’s all a waste of time? You may be right. But the folks at Honda will probably tell you that you’re missing a great marketing opportunity. Their video of a few years back has seen millions of views on YouTube, and earned them inestimable media value. Amazingly, but like Herscher’s inventions, this was done without any computer enhancement at all; this sequence really did “just work”…

Got a favorite YouTube video you’d like to share? Let me know about it. Maybe we can help spread the word as we turn just one more cog in the superfantastic social media machine.

      

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“Lorne provided us with marketing, advertising, social networking and web-based advice. He was always knowledgeable about the subject-matter, had creative ideas and clearly put much effort into his work for us. We got great value for the dollar and he was flexible to meet the needs of a startup business.”

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