Like the rest of us, you probably hate to be blamed. For anything. If something goes wrong, you’re thinking “I didn’t do that!” That’s normal. But what’s easy to miss when there’s trouble is that it’s often best when it is your fault. Whether it’s in your website design or making Christmas dinner, being at […]
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Romanian chocolate bar raises American flag and ethical questions.
A marketing campaign raising ethical questions? Hard to imagine, isn’t it? Marketing has a long history of pushing the limits of our comfort zones, and that’s great in many cases. It’s good to shake up assumptions and make us reevaluate limitations or boundaries we may have long accepted. Apple did this repeatedly, starting with their […]