You’re planning or maybe updating your Website design, and you want it to be great. Not just look great, but be great at bringing in new business, or raising awareness of your big issue, or helping you accomplish whatever your primary objective is. Ummm… you do know what your Website’s primary objective is, right? Here are […]
Why you haven’t gone viral. And why you won’t.
“We’ve got a viral marketing strategy. We’ll get our message out there in the marketplace and make it go viral, and then we’ll build on that.” I don’t like to shoot down client’s “strategies,” but I wouldn’t be much of a social media consultant if I let comments like those go unchallenged. For most companies, […]