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in St. John's & Saskatoon | Lorne Pike & Assoc

in St. John's & Saskatoon | Lorne Pike & Assoc

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marketing strategy

Does your company need social media?

A lot of people have been talking about social media for quite a while now. You keep hearing about Twitter and LinkedIn. You may have your own Facebook account, and even browsed through Pinterest. You can see how some of it would be interesting. But still, is there anything in all of that stuff for […]

Five ways to market with blogging and social media.

Sales are built on trust and relationships. If we believe something does what we want and the price is right, we’ll buy it. On the other hand, if we don’t think the ingredients are safe or we just don’t believe it’s going to work, we won’t buy. And if we don’t like or trust the […]

Your marketing sucks? Make sure it’s all your fault.

Like the rest of us, you probably hate to be blamed. For anything. If something goes wrong, you’re thinking “I didn’t do that!” That’s normal. But what’s easy to miss when there’s trouble is that it’s often best when it is your fault. Whether it’s in your website design or making Christmas dinner, being at […]

Marketing in Romania took an American twist

Romanian chocolate bar raises American flag and ethical questions.

A marketing campaign raising ethical questions? Hard to imagine, isn’t it? Marketing has a long history of pushing the limits of our comfort zones, and that’s great in many cases. It’s good to shake up assumptions and make us reevaluate limitations or boundaries we may have long accepted. Apple did this repeatedly, starting with their […]

Viral content can be a lot of fun to watch, but a world of trouble to create.

Why you haven’t gone viral. And why you won’t.

“We’ve got a viral marketing strategy. We’ll get our message out there in the marketplace and make it go viral, and then we’ll build on that.” I don’t like to shoot down client’s “strategies,” but I wouldn’t be much of a social media consultant if I let comments like those go unchallenged. For most companies, […]

Social media for Newfoundland and Labrador companies

Social media can give Newfoundland and Labrador companies a world of new opportunity. Marketing strategies have stated for as far back as any of us can remember that the key to long-term success is the building of stable relationships. People like to buy from people they like. Companies like to buy from companies that not […]

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“His strategy and sales work got us into the doors of some top-name companies.”


“Lorne wrote our marketing strategy and then represented our brand-new company, which had no initial reputation, contacts or networks, in extremely competitive new markets across the US. His strategy and sales work got us into the doors of some top-name companies.


“We also found real value in Lorne’s design work on our brochure and Web site. Several prospects told us that we had a lot more credibility than they would have expected from a start-up, thanks to those presentations.”

— Ken Hann, Tacamor, Placentia, NL, Canada

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Looking for a professional facilitator, innovative marketing consultant, website designer, or SEO and social media help? Need exceptional media training or interview coaching? We create solutions that deliver results.

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Office Space NL, Suite 123,
510 Topsail Road
St. John’s, NL, Canada, A1E 2C2
Toll-free: 1(888) 747-7453
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