A lot of people have been talking about social media for quite a while now. You keep hearing about Twitter and LinkedIn. You may have your own Facebook account, and even browsed through Pinterest. You can see how some of it would be interesting. But still, is there anything in all of that stuff for […]
Five ways to market with blogging and social media.
Sales are built on trust and relationships. If we believe something does what we want and the price is right, we’ll buy it. On the other hand, if we don’t think the ingredients are safe or we just don’t believe it’s going to work, we won’t buy. And if we don’t like or trust the […]
5 ways to make your New Year’s Resolutions stick!
I’m a fan of New Year’s Resolutions, whether for marketing a small business or being a Dad or just staying healthy. I like the idea of trying to be better. So it’s always a bit disappointing when the topic comes up, and 90% of the people in the room say they don’t even bother making […]
Your marketing sucks? Make sure it’s all your fault.
Like the rest of us, you probably hate to be blamed. For anything. If something goes wrong, you’re thinking “I didn’t do that!” That’s normal. But what’s easy to miss when there’s trouble is that it’s often best when it is your fault. Whether it’s in your website design or making Christmas dinner, being at […]
You are your own company. How’s that working for you?
Whether you’ve ever thought of it or not, you’re a company. You compete to get almost everything in your life. So what skill would make the biggest difference to your career path, or even to your personal relationships?