When companies or organizations ask me about media training, they’ll sometimes say they need help getting the media off their backs. I can hear the frustration in their voices. “The media is twisting the facts,” they say, “And we need to know how to make things better. A lot better. Now!” Every time — yes, […]
public relations
The Dark Side of Public Relations
Public relations is suffering from bad PR. The industry is seen as the corporate vehicle for hiding the truth, and somehow wringing good news from bad. Have an oil spill? Did a patient die on the operating table? Did the chairman have an affair with an assistant? No problem… call in the PR team. It […]