EDIT: Within a few minutes of publishing this post, I received some great input from contacts on LinkedIn and Google+, as well as by Skype, email and the comments below. Thanks to each of you! I have now updated this post to reflect your suggestions, rather than have two versions floating around. So while you […]
Does your company need social media?
A lot of people have been talking about social media for quite a while now. You keep hearing about Twitter and LinkedIn. You may have your own Facebook account, and even browsed through Pinterest. You can see how some of it would be interesting. But still, is there anything in all of that stuff for […]
Five ways to market with blogging and social media.
Sales are built on trust and relationships. If we believe something does what we want and the price is right, we’ll buy it. On the other hand, if we don’t think the ingredients are safe or we just don’t believe it’s going to work, we won’t buy. And if we don’t like or trust the […]
SEO for Newfoundland and Labrador companies
Somewhere in St. John’s, a management team is wondering about search engine optimization. As they consider the coming year and their forays into new markets, some important questions rise up: Can SEO help them take their Newfoundland and Labrador (NL) company into global markets? Can their company that has until now only played on the […]
5 ways to make your New Year’s Resolutions stick!
I’m a fan of New Year’s Resolutions, whether for marketing a small business or being a Dad or just staying healthy. I like the idea of trying to be better. So it’s always a bit disappointing when the topic comes up, and 90% of the people in the room say they don’t even bother making […]
Should SEO be YOUR main marketing channel?
Interesting survey results were released this week by MerchantCircle and Reply.com. Some 2,500 small businesses in the United States were asked which marketing vehicle they would choose if they could pick only one to promote their businesses. The winner? Search engine optimization. In fact, I admit to being surprised by how easily it beat everything […]