What’s Love got to do with Blogging?

Are you in love? In a serious, long-term relationship? Tough, ain’t it!

You’re either nodding your heart in agreement or completely offended by that comment. Of course it’s not tough when it’s going well. Nothing on Earth could possibly be sweeter than being in love and being loved in return.

But hey, the truth is in any long-term relationship there will come a few days, sooner or later, when it’s not quite as sweet as you’d like it to be. Those are the days when your relationship can see its finest moments. You dig deep to find all that’s good and true in yourself, and to help bring it out in your partner.

As much of a leap as it may seem, blogging is not much different. There will be those blissful days when your words find an appreciative audience and even — could it possibly be true?!? — positive comments at the end of your post. But there will also inevitably come, sooner or later, days when your words go unanswered, and even unheard. There will even be those dismal days when your words go unwritten, no matter how hard you try to bring them to life. Those, my friend, are the days you and your blog may either find your finest moments… or the first of your final moments.

What’s love got to do with blogging? Everything. Like any relationship, blogging will take you through the full range of emotions. Recognize that before you start. Prepare yourself for all that lies ahead, and make sure your heart understands that there will be days when it will need to soldier on without feeling much in return. After all, if the truth be told, there will be days when you yourself just don’t put as much into it as you know you should. You’ll likely be forgiven for such days in the long run, as long as you work hard to do the same in return.

Being in love and being loved by another can be one of the most wonderful experiences of your entire life. Being in love with your blog? Probably not quite so much. But hey, a blog can still be the source of a lot of pleasure, and the giver of much wisdom and character. It may even be the deliverer of new customers for you and your business. But to stick with it until that happens, you need to show some love. So tell yourself right from the start that you’re in it for the long run. You may be surprised by just how rewarding a run it can be.