Web design is the newest chapter in our age-old story.
Website development. Storytelling. Communicating. They are all tied together and in our blood. As Canadians, we love to share and get to know each other. So, yes, while online marketing may be new, it is most effective when it blends the latest technologies with those old-time values of caring and sharing.
As proud website designers from Newfoundland but now operating in Ontario and Saskatchewan as well, Lorne Pike & Associates can make your company’s online marketing the newest chapter in our ever-growing collective story.
One of the first website developers
In more recent days, in the 1990s, a few pioneering companies started to conduct business on the Internet when it was nothing more than plain-text bulletin boards. We were there, one of the first website designers in St. John’s or the entire world to see the Internet as a business resource.
By the time we eventually started developing websites in 1997, we had already been immersed in the Internet for seven years. Not many companies can say they’ve been website designers for over 25 years, but we can, and you can reap the benefits of our ability to see new trends before others do, and recognize how to turn those trends into your true business advantages.
Never forget your core mission
However, even with so much focus on technology, we’ve never lost sight of the fact that corporate websites are marketing vehicles first and foremost. Yes, your site needs to look great, but ultimately it should be your best salesperson, able to present your best to the prospects you want to reach, any time of the day or night. It will sell tirelessly, and even let you keep the commission.
It is an unfortunate reality that many of the companies that could benefit most from an eCommerce site do not even have one. Yes, they’ve heard about actually selling products or services online, and have even had long boardroom discussions and maybe met with a website designer or two to decide whether or not to invest in one. But the technology and security risks were always scary enough to keep them from making the leap. So, sadly, in an effort to avoid losing money, they end up doing exactly that.
Coordinated marketing campaigns
Lorne Pike & Associates can work with you and your team to create a site that supports your other marketing materials and sales efforts. We help you achieve seamless integration across all your marketing initiatives, and then unleash its potential with awe-inspiring search engine optimization.
Our website design process focuses on content, so rather than going with the standard “Client provides content” arrangement, we work to understand your markets and what they are seeking. We make sure your website is aligned to your business objectives, making sure it is there to help you sell, not just spend money. Your marketing and sales — in other words, becoming irresistible to your clients and prospects whether they’re in St. John’s or San Francisco — are the priority in any website design by Lorne Pike & Associates.
You can win the marketing battle.
Thankfully, in and around St. John’s, we’re long past the days of military battles on Signal Hill. However, whether you’re in St. John’s or Aurora or Saskatoon, the battles in business are still being fought every day, and a strategic website designer can help you become a formidable force.
Tired of the losses and ready to rack up some marketing victories? Request a Quote or call us to chat directly.
It’s time to make your new website design a reality.